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Feelippo's
Curated Timepieces • Long-form Storytelling
Overview
Editorial platform and digital showroom dedicated to vintage and high-end watches and jewelry. The site combines a visually led portfolio of standout pieces with in-depth articles that unpack the history, design, and cultural context behind each watch.
Role: Experience Designer & Editorial/Content Architect
Technologies
Key Implementations
Curated Watch Portfolio
Homepage "Watch Portfolio" section presenting a hand-picked set of pieces under categories, each with a short teaser and dedicated detail page
Long-form Editorial Articles
Blog area featuring deep-dive stories on iconic references, blending historical background, design analysis, and collector insight
Story-Driven Watch Pages
Individual watch pages structured like mini editorials, with image galleries, narrative sections on provenance, design, rarity, and significance
Image-Led Layout
Multi-image galleries and hero images for each key piece and article, allowing visitors to appreciate case details, dials, bracelets, and textures while reading the narrative
"Legacy of Passion" About
Dedicated section framing the collection as the result of a lifelong journey into fine watchmaking and jewelry, emphasizing heirlooms, craftsmanship, and the idea of watches as tangible pieces of history
Contact & Inquiry Funnel
Simple contact form that turns the site into a lightweight lead-gen channel for questions, stories, or acquisition inquiries, keeping the overall UX minimal and focused on content